Debra Amidon
About Debra Amidon

A global innovation strategist, Debra M. Amidon, founder of ENTOVATION International, is an architect of the Knowledge Economy and “Drucker operationalized” in demonstrating how his theories can be applied for practical results. An international thought leader and author, she has published 8 books that have been translated into several languages, including The Innovation Superhighway: Harnessing Intellectual Capital for Collaborative Advantage – acclaimed as the “Innovation Book of the Decade”.

Debra has delivered hundreds of keynote presentations in 38 countries on 6 continents. Her clients are diverse: Fortune 50 companies, government/community organizations and enterprises such as the European Union (EU), the Organisation for Economic Co-operation and Development (OECD), the United Nations and The World Bank. Her seminal concepts have become the standard-to-emulate; and “Innovating our future…together” has been her mantra.

Her unique contribution to the field is a measurement methodology – the Triple Knowledge Lens - for all performance aspects of organizational innovation – the seamless movement of ideas from the point of creation to the point of highest use. Accompanying these processes are in-depth modular training programs for those involved in organizational transformation. Debra holds degrees from Boston University, Columbia University and the Massachusetts Institute of Technology where she was an Alfred P. Sloan Fellow.

For over two decades, she has served as the virtual chief knowledge officer for a global network of experts across 67 countries with Roundtables in New York City, Helsinki, Monterrey, Barcelona, and Muscat, Oman. Her newest rubric - Knowledge Innovation Zones (KIZ) - enables companies, regions and virtual communities to increase performance with a P7 Blueprint connecting purpose to prosperity. As innovator of the next wave of influence, she practices the art of “collaborative advantage” – the key competence of this Millennium.

Relevant Keynote Presentations:

“The Art of Innovation in Knowledge Societies: Why Everything Changes” - City Hall concluding ceremonies for Oslo Innovation Week, Oslo, NORWAY (October 2009).

"National Innovation Policy: A Global Context for Measuring Performance" for the Faculty of Economics at Vilnius University, Vilnius, LITHUANIA (October 2009).

"The Knowledge Innovation Kaleidoscope: From Purpose to Prosperity" - Keynote address for Baltics Dynamics 2009, Vilnius, LITHUANIA (October 2009).
"Innovation, Inspiration and Imagination: Incentives for the Future" – Keynote Panel for the 2009 Women In Defense (WID) National Conference with the National Defense Industrial Association (NDIA) in Washington, D.C. (September 2009).
"Benchmarking Innovation Policies of Leading Countries" - Breakfast Panel for the Information Technology and Innovation Foundation (ITIF) in Washington, D.C. (September 2009).

"The Trapeze Parable: Implications for the Knowledge Economy" – Keynote address for the International Forum on Knowledge Assets and Dynamics (IFKAD), Glasgow, SCOTLAND (February 2009).
“The Innovation SuperHighway: A P7 Blueprint for Implementation” - National Institute for Science, Technology and Development Studies (NISTADS), New Delhi, INDIA (November, 2008).
delivered at the KM Summit for the Confederation of Indian Industries (CII), Mumbai, INDIA (November, 2008).

Sample Books:

Innovation Strategy for the Knowledge Economy: The Ken Awakening [1997]

Creating the Knowledge-based Business [1997]

Collaborative Innovation and the Knowledge Economy [1998]
The Innovation SuperHighway: Harnessing Intellectual Capital for Collaborative Advantage [2003]
Knowledge Economics: Principles, Practices and Policies [2006]

In Search of Innovation [2007]

Sample Articles/Monographs:

“Regulating Knowledge: Rationale for the Millennium Bretton Woods” – Science | Business [Belgium: July 2009]

“SmartInnovators” – SmartPeople magazine [July 2009]

“Instrument for World Peace” - Future of Innovation [2009]
“The Knowledge Kaleidoscope” – Effective Executive - ICFAI [India: March 2008]
“Collaborative Advantage for Innovation” Effective Executive - ICFAI [India: March 2008]

“Triple Knowledge Lens” – IC Magazine [Italy: 2006]

Preview of the State-of-the-World – World Summit on Innovation and Entrepreneurship - [2006]

“In the Zone” – Knowledge Management magazine [UK: October 2004]

Sample Articles/Monographs:

CEO University – Business Class - Boston Business Journal [US: Aug./Sept. 2008]

The Knowledge Profile – Inside Knowledge Magazine [UK: August 2007]

Views on Innovation - Effective Executive [India: June 2005]
Innovation Builds a Knowledge Economy - Arab News [Saudi Arabia: April 2005]
It’s Innovation, Stupid – Singapore Business Times [Singapore March 2000]


“Debra has the passion, expertise, network, and tools needed to continue to make a significant impact on the
entire field of knowledge innovation.” February 19, 2010 Larry Mohl (USA), VP and Chief Learning Officer,
American Express

“Debra has a vision beyond most humans, we may say Debra is the 'Hubble of Innovation', bringing insight far
beyond. Not only has she the ability to synthesize, structure, and look - at the same time - the trees and the
forest; but to forecast the weather. Her endurance and energy are a great example; she is definitely, one of her
own kind - a person who's really changing the world.” February 5, 2010 Gerardo Calderon (Mexico), CEO, Intracorp

“Debra Amidon is one of the few globally renowned dynamic speakers on knowledge economy. Debra joined GLT’s events on two accounts, WSIE 2006 (Muscat) and WSIE 2008 (Dubai). Both events were golden - thanks to her esteemed participation - leaving the audience in admiration with her groundbreaking knowledge, ingenious outlook and remarkable expertise. January 21, 2010 Tania Tavoukjian (Lebanon), Managing Director [and chief of Staff for Sam Hamden], Global Leadership Team

“If you haven't thought strategically about the challenges of creating a successful knowledge-based business in our
fast changing global economy - don't worry: Debra has done the thinking for you. You just need to tap into her
wealth of knowledge and considerable connections world-wide.” January 19, 2010 David Skyrme (England),
Principal, David Skyrme Associates

“Debra is a rare and outstanding capacity; a true visionary knowledge innovation strategist and evangelist. It is a
gift to have the opportunity to learn from her and to collaborate with her on developing new business theories and concepts. Debra holds in-depth knowledge and experience” January 7, 2010 Hanne Schou-Rode (Denmark), Vice President, Novo Nordisk A/S

“Debra is a visionary practitioner who has had a huge influence on innovation and knowledge exchange around the globe. As a pioneer in these fields, she has created comprehensive models that shaped much of the current
thinking. The power of her ideas transcends borders and cultures. January 4, 2010 Hubert Saint-Onge (Canada),
Principal, SaintOnge Alliance

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Phone: 978-988-7995; Fax: 978-863-0124


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