|The Economics of Intangible Value - Trends
Determine their Implications for Your BusinessAs we move further into the knowledge economy, the value of business will depend more and more on intangible rather than tangible assets. These 38 trends have been identified by an analysis done by Jan Wyllie, Trend Monitor International and commissioned by the Canadian Society of Management Accountants for their issues paper: Collaborative Innovation and the Knowledge Economy. This material will soon be available as a knowledge asset available for purchase. Contact Debra M. Amidon for more details.
What to Do
For each trend, complete the following:
Note: The number of arrows, > to >>>, indicates the strength of the trend.
|How Did You Do?
Just thinking about the implications, especially with your colleagues, can stimulate new thinking about the market and business opportunities. This is one of the aids that we use in ENTOVATION's Knowledge Innovation® workshops to envision the future. The above list is just a summary of a comprehensive and detailed analysis. A summary of these trends can be found in Collaborative Innovation and the Knowledge Economy. A more detailed analysis and comprehensive briefing paper that discusses the implications - The Economics of Intangible Value - has now been published.
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