| Customer - Specific | |
| "Customerize" | Unisys (WSJ 94) |
| "Relationships That Endure" "CIGNA - A Century of Financial Partnership" |
Citibank (WSJ 1/19/95) |
| "Our Business is Helping You Stay Focused" | General Electric (WSJ 1/19/95) |
| "Facing the Issues that Face our Customers." | Liberty Mutual (WSJ 3/28/95) |
| "If it is Your Concern, It's Our Concern." | Chrysler Corporation (WSJ 2/28/95) |
| "Good relationships need careful nurturing. We call our approach 'Total Customer Care.'" | Schott (WSJ 6/95) |
| "If integrity, trust and genuine caring matter to you, you're not alone. They matter to us too." | Transnational Life
Companies (Fortune - 6/95) |
| "There are people who know your business as well as you do." | Aetna Life &
Casualty (Fortune -6/95) |
| "Only someone who knows where you come from can take you where you are going." | Bell Atlantic (WSJ 7/27/95) |
| "It's Time You Knew Us as our Customers Do" | SGS Thompson (Fortune - 7/95) |
| "Helping Investors Help Themselves" | Charles Schwab &
Co. (Fortune - 7/95) |
| "Imagine What We Can Do For You." | Software AG (WSJ 8/24/95) |
| "At Parker, Our Customer Relationships Run Deep" | Parker Hannifin
Corporation (WSJ - 8/24/95) |
| "Delivering Excellent Customer Service" | Kellogg
School/Northwestern University (WSJ - 8/24/95) |
| "Our Business is Helping Yours." | General Electric
Capital Services (WSJ - 8/29/95) |
| "Keeping You Ahead of the Game." | Bell South (WSJ - 9/26/95) |
| "A Vested Interest in Your Success." | Everen Securities (WSJ - 9/26/95) |
| "We help customers achieve results." | Atlas Company (Airport ad – 5/99) |
