Title: In Search of Innovation
Author: Debra M. Amidon
Illustrations: Ron & Arye Dvir
Publisher: Knowledge Economy, 2005
ISBN: 88-89460-06-7
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Dr. Abdul Samad (Sami) Kazi reviews In Search of
Innovation: a Book for Children and Leadership Executives by Debra
M. Amidon, the latest book by the author of The Innovation
Superhighway, and Innovation Strategy for
the Knowledge Economy: the Ken Awakening.
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Debra
M. Amidon is a well known evangelist and authority in the area
of knowledge and innovation management. The locus of attention
of the E100 Entovation network of global practitioners, it comes
as no surprise that she once again inspires with her new book,
“In search of innovation: a book for children and leadership
executives”.
Amidon’s previous books provided a basis for a paradigm shift
and set the agenda for global reform through knowledge and
innovation management. This book brings us back to the grass
roots of innovation. Through its extreme simplicity, bright
colours, and vivid illustrations, it conveys a clear message
that several 100s of pages may not be able to do. The message
conveys how through collaboration, an idea can be nourished and
nurtured to yield innovation that will help transform the way we
see and do things in the future.
In search of innovation is the story of a young girl
who has an idea. She shares it with some of her friends. Some
like it, others make fun of it. She then nurtures the idea by
making it more clear and understandable through pictures and
different colours. By holding on to her idea and sharing it with
others, over time, she makes it their idea. From here the idea
bears fruit as the light of opportunity starts to shine, and the
landscape is set to co-create and innovate together.
Analysis
An idea is like a seed that needs to be planted within the right
soil, in the right environment, and properly nourished and
nurtured to bear fruit. The simplicity and actuality of this
analogy cannot be over-emphasised. There are numerous books
available on the market today that provide methods, models, and
tools, all backed up by case studies with promises of business
success. Their underlying message on more than a few occasions
is hidden and scattered across 10s if not 100s of pages. The
beauty of in search of innovation lies in its simplicity:
it provides answers to the what, why, how, when, where, and who
of innovation. This message is presented in a form that is both
understandable and appreciable by almost anyone who has ever
held on to an idea or dream.
The story of this book may not be unique. It is in
fact, the story of most if not all of us, from the very young to
the very old. A story well worth remembering, and |
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reliving again; a story that will help the younger generation to
make their dreams and ideas reality; a story that may help bring
harmony in diversity; a story that may help transform our
society.
Readership
This book is a reminder of the core basics of innovation and
will be an inspiration for many. It is not for the traditional
technology geek, nor is it for the business process consultant
or university professor. Who is it for then? In fact, it is for
all: the technology geek; the business process consultant; the
university professor; the young child; and for all who wish to
innovate.
In search of innovation is a must for the younger
generation as it tells how to hold on to dreams and ideas. For
the rest, it is a pleasant reminder that innovation starts from
small ideas that when shared, become great ideas that help
transform our lives.
Verdict
This book was a pleasant reminder to me that knowledge and
innovation management is not simply about business process
improvement, the use of the latest techno-hype on the market, or
the buzzword of the day. It is about sharing one’s ideas and
dreams, unleashing one’s creative potential, exploring and
discovering with others through dynamic interaction, redefining
our creative landscape, and making things happen.
I had the privilege of listening to the accompanying
CD of in search of innovation, the music of which has
been composed by Silvard. The mesmerising music helps unlocksthe
boundaries by which our imaginative capacity is restricted, and
sets the ideal mental context within which to understand and
reflect upon the message of this book. Through the reflection
that followed, many past ideas that I had left closeted came to
the forefront, as did many new ones emerge. Now is the time and
opportunity to share them with others
Senior research scientist at the Technical Research
Centre of Finland, Dr. Kazi is the editor of the book,
Knowledge Management in the Construction Industry: a
Socio-Technical Perspective. His research focus is
on knowledge management, virtual organisations, and
construction IT.
He can be contacted at: Sami.Kazi@vtt.fi
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