Austin on The Innovation SuperHighway
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R E S S R E L E A S E
December 11, 2002 -- Austin, Texas
Several experts from throughout the Austin community have been featured in the new release - The Innovation SuperHighway: Harnessing Intellectual Capital for Collaborative Advantage (ISBN: 0750675926). Reviewers agree that this new publication picks up where other books in the knowledge profession leave off. While providing the sound rationale for knowledge strategy, Debra M. Amidon, an IC2 Senior Research Fellow and Founder and CEO of ENTOVATION International Ltd. defines the global vision on all levels - the individual, the enterprise, the nation and society. With well-researched management trends, this book provides insights and practices leading to sustainable collaboration.
The book – a tribute to the inspirational couple Dr. George and Ronya Kozmetsky - was launched internationally this month with a series of events sponsored by the IC2 Institute if the University of Texas at Austin. Kozmetsky describes the work: “This is truly a landmark book and highly recommended as essential reading for those needed to lead innovation practices between functions of an organization, companies within industries, across sectors of the economy and among nations of the world. Debra suggests - and I concur - that innovating our future through human creativity - beyond technology and beyond content - is the key for wealth-generation in the 21st century. In this decisive book, Debra has been exceptionally skilled in building consensus and working complex issues that require collaboration - with sensitivity and resoluteness.”
Dr. John Sibley Butler, Interim Director of the Institute and professor of management and sociology, Director of the Herb Kelleher Entrepreneurship Center, describes the book as “One of the unstructured problems of the 21st century is collaboration of creative and innovative scholars and institutions across time and space. Her work brings together, and analyzes, people from around the globe who understand the core research and overall mission of IC2, which involves wealth creation, job creation and overall innovation as a means of achieving prosperity. As the world faces issues of the 21st century, new innovations, organizations, and collaborations will be needed. Debra Amidon is an IC2 Fellow who makes a great contribution in understanding how to bring people together for the 21st Century.” This new release considered by the critics as a 'milestone in the profession', ‘a 'seminal work', a 'must-read', is considered a powerful and empowering new book for knowledge managers and workers – destined to establish a new innovation playing field for enterprises around the world.
With the roots clearly based in Austin with the founding of the Micro-electronics and Computer Technology Corporation (MCC), Amidon outlines the foundation for a new economic world order – one based upon the flow of knowledge, innovation systems and international collaboration. The world recognized the term – The Information Highway as referencing information, computers and technology. But the real heart of the value of the Internet is in the social networks represented in the actions of people – theorists and practitioners around the globe who are making an innovation difference in their enterprises and society-as-a-whole.
The book has several unique aspects, not the least of which is a Collaborative Foreword co-written by three icons in the knowledge profession – all with senior executive industry experience and coming from different countries: Leif Edvinsson, former VP of Skandia AFS and now CEO of Universal Networking for Intellectual Capital – UNIC (Stockholm, Sweden), Joachim Doering, Senior Vice President, Siemens ICN (Munich, GERMANY) and Hubert Saint-Onge, former Senior Vice President with Clarica (now Sun Life) and currently the new CEO of Konverge Digital Solutions Corporation (Toronto, Canada). Collectively, they believe that what Amidon has outlined is "a constructive path forward" as the future is embraced as an opportunity. "She understands the global Gestalt and where it is going. With her words and collective wisdom (of the ENTOVATION Network), she illuminates our direction."
The book also featured the work of Dr.
David J. Skyrme (UK), also an IC2 Fellow and co-author with Amidon of
Creating the Knowledge-Based Business (1997) – the research for which
provides substantive analysis and architectural considerations for the
chapters on Knowledge Economics, Knowledge Structures, Knowledge Workers,
Knowledge Process and Knowledge Processing Technology. Skyrme in his
published review of the book “Having seen much of the 'work in progress'
for this book through prior articles in I3 UPDATE/ENTOVATION International
News and various presentations, I was not expecting too much new. How
wrong I was! The book is a joy to read and a stimulus to thinking about
all our futures.”
Other IC2 Fellows – besides Kozmetsky and Skyrme – are active within
the ENTOVATION Network and featured on the Global
Knowledge Leadership Map - such as Dr. Kenny Preiss, The Sir
Leon Bagrit Professor of Technology and Global Competitiveness, Ben-Gurion
University (Israel), Larraine Segil, President of Lared Productions
(US), Ramiro Wahrhaftig, State Secretary of Science, Technology and
Higher Education (Brazil), Zhouying Jin, Director, Center for
Technology Innovation and Strategy Studies, National Academy of Social
Sciences (China), and Dr. Akira 'Stoney' Ishikawa, Professor and
chairman of International Business, Aoyama Gakuin University (Japan) and Lynne
Schneider, President and CEO of Enterprise Strategies and Solutions,
Inc. (US), who in reviewing the book, said, "This is the breakthrough
innovation book of the decade. Thoughtful, inspirational, visionary…the
book we have all been waiting for to help guide us into the future. It is
what you get when you combine a brilliant mind with a wonderful
writer."
Last June in New York City at the
Roundtable for Collaborative Advantage, Admiral Bobby R. Inman,
USN, (Ret.),
was awarded the Ken Practitioner of the Year epitomizing his excellence in
sustaining decades of knowledge leadership and providing the base to
establish collaborative advantage nationally and abroad. Sheridan
Tatsuno, Principal of Dreamscape Productions, was a featured speaker in
the original Roundtable initiating the knowledge movement in 1987. Darius
Mahdjoubi, a doctoral Fellow at the Institute, co-authored with Amidon
an article “The Atlas of Knowledge innovation: Migration from Strategic
Planning to Innovation Strategy,” the essence of which constitutes one
of the major chapters in the new book. There are several initiatives cited
in the book, one of the most progressive – and important in Amidon’s
estimation - being the Cross-Border Institute for Regional Development (CBIRD)
Project managed by another IC2 Fellow – Dr. Abdu Megateli.
The book that already has impressive rankings in Amazon and Barnes and
Noble, has captured the imagination of industrial managers, academic
leaders and government officials. Her previous best seller - Innovation
Strategy for the Knowledge Economy – is now in six languages and was
selected for Business Literacy 2000. Now with the new release, she has set
the standard for enterprises competing in the 21st century:
Part One: The Innovation Frontier
Chapter 1 - A Global Imperative - Sustainability (Why)
Chapter 2 - The Knowledge Value Proposition (What)
Chapter 3 - Migration from Planning to Innovation Strategy (How)
Part Two: Architecting a Future
Chapter 4 - Knowledge Economics
Chapter 5 - Knowledge Structure
Chapter 6 - Knowledge Workers
Chapter 7 - Knowledge Processes
Chapter 8 - Knowledge Processing Technology
Part Three: The Globe as a Network
Chapter 9 - ENTOVATION - A Case Story
Chapter 10 - The E100 Global Momentum of Knowledge Strategy
Chapter 11 - Trends of Innovation Strategy
Part Four: Innovation Leadership in
Practice
Chapter 12 - Modern Knowledge Leadership: 7C’s
Chapter 13 - Exemplar Ken Practitioners
Chapter 14 - Evolving Innovation Infrastructures
Part Five The Millennium Vision
Chapter 15 - The Knowledge Millennium Generation
Chapter 16 - Blueprint for 21st Century Innovation
Chapter 17 - Creating the World Trade of Ideas
For the past ten years, Amidon has linked
experts in 90 countries from around the world – industrialized and
developing nations - in a virtual ENTOVATION Network that recently
convened in New York City for a ‘Roundtable on Collaborative
Advantage.’ Interviews and trend analysis reveal that: “A new economic
world order is emerging – one that is based upon knowledge (not
technology), innovation systems (not value chains) stakeholder success
(not satisfaction) and international collaboration (not competition).”
Finally, we have a book to crystallize the concepts into practical
frameworks with international vision that moves aspirations into
actionable strategies. The Innovation SuperHighway is about people – the
social and technical networks that shape our future. The opportunity is
now ours.
For further information, contact:
ENTOVATION International Ltd.
2 Reading Avenue, Suite #300
Wilmington, Massachusetts
E-mail c_ackerman@entovation.com
URL: www.entovation.com
 |
The Innovation
SuperHighway: Harnessing Intellectual Capital for Collaborative Advantage By Debra M. Amidon Release date: November 2002 ISBN: 0750675926 - Butterworth-Heinemann 2002 Download
the Book Release and Mail Order (pdf) |
For further
information, contact:
ENTOVATION International Ltd.
2 Reading Avenue, Suite #300
Wilmington, Massachusetts
E-mail c_ackerman@entovation.com
URL: www.entovation.com
