[E100 Alert] Invitation to the KNOWLEDGE ECONOMICS Dialogue

Dear E100:

You are INVITED…!

Voila! Look at what a dedicated group of talented individuals from 17 countries can do! It was no small task with 27 contributing authors – each with compelling perspectives. What was intended to be one book resulted in a tri-volume set of books: Knowledge Economics: Principles, Practices and Policies, released from the Tartu University Press. 

Last week the contributing authors and editors participated in a conversation celebrating the book launch in a virtual classroom based in the UK. We realize the significance of our collective contributions and the timeliness of the insights as the world appears to have now embraced
our vision of intangible and intellectual value. Now, we would like to open the discussion – by invitation only - to those of you within the E100 who are able to participate.

Theme: ‘Meet the Global Knowledge Economics Authors’

Event: Our Expanded VIRTUAL BOOK LAUNCH

Date: 1^st March 2006

Time: 15:00 GMT* (07:00 PST, 10:00 EST, 16:00 European, 18:00 Moscow, 22:00 Bangkok)

Background: Slide Presentation

Instructions: You will be receiving an e-mail directly from our host and new E100, David Wortley, Director NTI Creative Industries Centre (De Montfort University). If you would like to celebrate with us - and I do hope you will, please logon as a GUEST before or at 15:00 GMT* to the following URL: http://dmu.emea.breezecentral.com/nti. It’s very simple; but I need to say, space is limited, so a word to the wise…register early!

If you made pre-orders for books, we hope that you will be invoiced soon and receive your copies! To order: Visit the Tartu University Press Bookshop. And authors will be receiving a complementary copy from Dr. Urmas Varblane, Tartu University.

BusinessWeek Cover Story

The world appears to be catching up with the agenda with an explosion of recent articles, including the cover story - Why The Economy Is A Lot Stronger Than You Think - written by Michael Mandel, with Steve Hamm in New York and Christopher J. Farrell in St. Paul, Minn. This is an article worth reading – not for the US implications, but because the authors have written the opportunity in layman’s terms that the masses might understand, such as:

”In a knowledge-based world, the traditional measures don't tell the story. Intangibles like R&D are tracked poorly, if at all. Factor them in and everything changes.”

In a February 8^th story in BtoBonline.com, Carol Krol writes: Marketers say intellectual capital key in ’06. Quoting panelists who spoke at the Business Marketing Association’s in New York, she cites “a renewed investment in intellectual capital and less of an obsession with return on investment are among the major themes that will dominate the marketing landscape this year.”

UNESCO Reports

There have been two MAJOR documents on the topic released in the past year. These – together with indicators that have been established within the OECD, The World Bank and the UN illustrate how pervasive is now the search for understanding on how to really measure performance in the new economy:

Understanding Knowledge Societies

Toward Knowledge Societies

In Preparation for the Knowledge Economics Dialogue:

I would recommend that you familiarize yourself with the documents referenced above as well as the URL’s to which you have been previously sent:

(1) The recent E100 Alert.

(2) The original E100 Alert with the Introduction. 

(3) The Table of Contents.

My hope is that as many as possible will to participate and meet one another, albeit virtually. I know you each individually; but what has been enabled by this project, is that you gain a sense of the competence of one another. When you see the E100 books for yourself, you will understand totally what I mean!

And so it is time to discover one another; you have earned it! Please let me know in advance if you will able to join us on the 1^st…

Gratefully in your Network,

Debra

[*NOTE: If you need help determining the time, check the global clock: http://www.timeanddate.com/]

"Innovating our future...together."

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